Tous Les Jours (뚜레쥬르) Bakery and Cafe
Newest Bakery and Cafe Joint in town that astonish the customer with their outlet design. Warm yet sophisticated ambience radiated from the wooden counter and seating. The New Recently Open is the one in Kota Kasablanca. Amazing thing about the Mall is, The big 3 Bakery Joint located in Walking distance at their LG Floor, Bread Talk, Bread Life and Tous Les Jours.
A little History i know
Tous Les Jours is a South Korean Bakery Franchise owned by CJ Group ( A Multi Business Group that focused on Food & Food Service, Bio Pharma, Entertainment Media, and Home Shopping & Logistics). Started on late 1997 in korea. Open its 100th Store in 1999 and start expanding franchise business to USA and other country. in July 2008 opened their 1000th store worldwide.
The Key of their success in my opinion is because they develop Internet-based Total Information System (TIS) for franchise operations and their frozen dough technology.
The Product
Its basic is French and their variety and taste are developed with Asian taste bud. They also keep the French favorites or altered the taste for the customers. The classic Croissant in example; a golden dark brown with a robust smells pastry. The Variety for Asian Taste bud in example are the GreenTea pan Bread,Sesame Roll, Melon Bread, Mocha cream bread and many more.
The main Idea of the brand is a freshly Baked goods with their
Promise "You'll be delighted by the baked goods we make right on the premises."
The display is extraordinary. Simple yet elegant
The product is also Premium. The good point is they cover all the bread on display with transparant plastic so for the people who are concern about germs and bacteria can be a little relieved.
End up buying a Classic Croque Monsieur; Old time favorite 2 half white toast with ham inside. Soft Bread with Crusty crust on the outside. Muffins Tried the Chocolate, Vanilla and Cheese. Soft, buttery and Creamy Muffins. A perfect companion for your Coffee. A bread with Blueberry Cheese Cream; a perfect combination of Creamy Cheese and Sour Blueberry Jam. A Small freakin Funny Ball. forgot the name but it was a Sticky Rice Flour with a bean Filling inside. Sticky and Funny little bread indeed!
The marketing strategy they do in present is buy Rp 65.000 of the product and get a ticket to win various prizes. the Grand Prize is a trip for two to Korea ! Pretty good marketing Program, since i end up buy more in order to get that 1 ticket :)
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